Professionals tend to strongly resist breaking from their professions’ core cultural tenets and it is unclear how some may voluntarily break from deeply ingrained views. Through our study of French anesthesiologists who practice hypnosis, we aim to better understand this little-explored phenomenon. Adopting hypnosis, a technique that many anesthesiologists consider subjective, contradicted a core tenet of their profession: the need to only use techniques validated by rigorous scientific-based research. Drawing on interviews and observations, we analyze how these anesthesiologists were able to change their views and reinvent their work. We find that turning inward to oneself (focusing on their own direct experiences of clients) and turning outward to clients (relying on relations with clients) played critical roles in anesthesiologists’ ability to shift their views and adopt hypnosis. Through this process, these anesthesiologists embarked on a voluntary internal transformation, or reboot, whereby they profoundly reassessed their work, onboarded people in adjacent professions to accept their own reinvention, and countered isolation from their peers.
Cet article s’intéresse au rôle particulier joué par les infirmières en région éloignée : le « rôle élargi ». A géométrie et temporalité variable,...
Cet article propose un aménagement de la Service Dominant Logic (SDL) dans le cas des relations de service avec les publics vulnérables sur la...
Cet ouvrage s’inscrit dans l’engouement et les débats actuels relatifs à la mobilisation du marketing social et du nudge pour faire changer les comportements...